Tuesday, March 17, 2009
Trudie Tapper-Coverdale - TruButter
I have always dreamed of leaving corporate America to work for myself,
running my own business. I feel that if I am going to work 70 hours per
week, I want that time to be spent realizing my own venture as opposed to
realizing someone else’s. Bringing my dream to life has been challenging,
but I love every minute of it.
TruButter was born from the need to find effective deep moisturizing skin
care products. With a background in environmental science, I began
making products for my husband who wanted a moisturizer that lasted
longer than 4 hours. After some thought and research I decided on
ingredients and our first body butter was born. The first products were
only given to close friends and family, but quickly spread to friends of
friends. Soon after the line was picked up by stores. When the products
sold out the same day we dropped them off, we knew were onto something
good.
I found I have so much passion and drive for creating natural products that
I started taking courses and attending conferences about how to use
natural resources such as fruit butters, nut and flower oils and researched
essential oils and skin types.
That passion for quality products has led me to my advance my knowledge
of nature’s resources and purse a master’s degree in Cosmetic Science.
Where I will gain a greater breadth of knowledge that will allow me to
create more complex products using the best ingredients. TruButter is my
passion, and I want people to benefit from the world’s best natural
ingredients.
It has been almost six years since TruButter was born and we have grand
plans for the future. Now, we’re making products and meeting new people
every day. We love what we do. Creating products that reduce stress and
revive skin while respecting the benefits and balance of nature, all to
enhance a person’s daily wellness routine.
www.trubutter.com
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